: Customer Relationship Management (CRM) is a strategy for managing customer interaction. Sofware is often used as a tool to help implement CRM strategies. CRM software usually focus on front office
Customer Relationship Management (CRM) is a strategy for managing customer interaction. Sofware is often used as a tool to help implement CRM strategies. CRM software usually focus on front office tasks such as sales, marketing and customer service. Sometimes it is powered by business intelligence software and integrated with back end systems.
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