: What is the name for landing pages that are one long page? Possible Duplicate: There must be a science to single-page product sales sites. What is it? Really don't see them much
Possible Duplicate:
There must be a science to single-page product sales sites. What is it?
Really don't see them much anymore, but here's an example of what I mean:
From comments: These are "high pressure" sales pages, design to overload the user with information, sell them on the belief that what they're buying is what they need, normally have a lot of testimonials, highlighted text, etc. The pages I'm talking about are not user friendly, they're aggressive sales pitches designed to target users wanting to belief the webpage they just landed on will solve there problems for an "affordable" price. Here's an example: www_landingpagecashmachine_com (remove the underscores, since I'm attempting to avoid linking to a site like that...)
Bonus points: if you're able to tell me the name of the guy/company that popularized these types of pages; recall hearing about his company years ago, after he died in a crash while racing on a track with his Ferrari club on the west coast of the US. (Update: Appears Corey Rudl was the guy's name, and his company was called "The Internet Marketing Center." Even with that info, I've still been unable to find the name for these type of pages.)
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I've seen it described as "Long sales letter" or "Long form sales letter".
There's a great series of posts on the 37 Signals site where they optimise the landing pages of Highrise based on an Anatomy of a Long Sales Letter at Visual Website Optimizer.
Subsequent posts detail them testing the changes, and why they finally went back to a shorter, simpler page.
Essential reading for those designing landing and signup pages.
Appears the name of this type of landing page is simply "Sales letters", and that Corey Rudl was the guy's name, and his company was called "The Internet Marketing Center."
Here's a review of the The Internet Marketing Center landing page when they still used this format; appears while the company still is the one Corey Rudl started, after reviewing the current home page, it appears they no longer use this format.
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