: Google Analytics campaign advice I am buying traffic from a broker not one source and sending to various landing pages. I would like to know the best way to structure a campaign so I can

I am buying traffic from a broker not one source and sending to various landing pages.

I would like to know the best way to structure a campaign so I can find which referrering site/URL is performing the best (time on site, bounce etc.).

Should the utm_campaign be the 'brokername' and the utm_source be the 'landingpagename' or should this be the other way around?

Also what would be the best way to create a custom report to show all the referrers metrics by each landing page?

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@Bryan171

This is how I would use the campaigns:

page 1 - utm_source = brokername, utm_medium = affiliate, utm_campaign = testpage1
page 2 - utm_source = brokername, utm_medium = affiliate, utm_campaign = testpage2

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@Gonzalez347

If it was me I would run a small test as I think both approaches will work.

utm_source will override the referral URL as far as I am aware as you use it to set custom source.

Your second approach looks fine as well and is probably a little less effort once you have the report set-up.

It would be good to know what you go with in the end.

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: Google Analytics campaign advice I am buying traffic from a broker not one source and sending to various landing pages. I would like to know the best way to structure a campaign so I can

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: The adress without WWW points to the old server I have just changed Web host but I have a small problem, the domain.com site points to my new server but www.domain.com is always on my former

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