: Linking competitor with the same keyword i am targeting : Good or Bad for Seo? I am linking one of my competitors from my site for the same keyword which is I am targeting for my site (My

@YK1175434

Your giving your competitor two advantages here:


a targeted keyword from a page about the same semantic field (and even more on a whole website targeting the same semantic field), so you help them rank higher
a direct link for your visitors to your competitor for short-term money


Even when forgetting about the SE guidelines, you tell your visitors to go to your competition, so each prospect you send to them is a prospect you lose knowingly to your competition.

So it's bad for both SEO and brand value.

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@Sarah324

No not bad at all. But your competition will be so high as your competitor website use it. You can also make it a long tail keyword or any similar to that keyword and use it.

Thanks

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@Michele947

You're introducing a degree of extra competition, yes, although it's a drop in a very big ocean.

I'd be far more concerned with the fact that you're selling links. I recommend reading Google's (and other search engines') guidelines on that.

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