: Multilingual website URL & SEO For example, I see most of the Google's properties is using the hl query string, e.g. http://www.youtube.com/?hl=zh-TW and compare the above URL with http://www.youtube.com/zh-TW/..

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For example, I see most of the Google's properties is using the hl query string, e.g.
www.youtube.com/?hl=zh-TW

and compare the above URL with
www.youtube.com/zh-TW/..

From the SEO and usability perspective, which one is better?

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@Margaret670

I my view 2nd one is better because short url are more preferable.

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@BetL925

Here is the official documentation from Google about multilingual sites. The main point is:

Keep the content for each language on separate URLs.

As URL parameters tend to be ignored or scored down by search engines, the second URL should be considered better.

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: Multilingual website URL & SEO For example, I see most of the Google's properties is using the hl query string, e.g. http://www.youtube.com/?hl=zh-TW and compare the above URL with http://www.youtube.com/zh-TW/..

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