: Is it possible to track an outsourced adwords campaign? We have a site that is paying a 3rd party to run adwords campaigns on our behalf. They do this using their own Adwords account and

Posted in: #Analytics #GoogleAdwords #GoogleAnalytics

We have a site that is paying a 3rd party to run adwords campaigns on our behalf. They do this using their own Adwords account and so we are unable to link it to our Google Analytics account. We do have our own Adwords account for the site which is linked but the majority of campaigns are being run by this 3rd party.

At the moment, in our Adwords reports (ie the Adwords section within Google Analytics) we are seeing that for the majority of visits the campaign and keyword data is not set. I am assuming that this is because even though the visit is being recognised as coming from an Adwords account, because it is not the Adwords account linked to our Analytics account, we don't get sent the campaign and keyword information.

Is this correct and if so is there a way that we can start tracking this information so that we can see for ourselves how the campaigns are performing?

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@LarsenBagley505

First off if the company will not link the campaign to your Analytics account, or allow you to use your own AdWords account I would question why. The company should be using the MCC control panel. You provide them your AdWords ID they request access you grant access and they then manage your AdWords account from their login.

Have they shared access to their account with you? Have they entered your email to receive automatic reports from AdWords or are you trusting what they tell you?

What happens if they say you got 100 visits for one price when in actuality it's PPC cost was much less and they are pocketing the difference from your spending budget?

To track your links use the AdWords URL buidler. support.google.com/analytics/bin/answer.py?hl=en&answer=1033867
Generate all the URL's to your site using tracking codes which will generate reports in your analytics account. If they won't do that stop using them demand credit for any unused ad spend and get another company to manager your PPC.

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: Is it possible to track an outsourced adwords campaign? We have a site that is paying a 3rd party to run adwords campaigns on our behalf. They do this using their own Adwords account and

More posts by @Sue5673885

: Any one-time message sms authentication services? I remember a while back when I used imdb or google apps, I had to enter my phone number and subsequently was texted a short ~5 character code

: You can use something like New Relic, example http://blog.newrelic.com/2010/12/16/measuring-wordpress-performance-with-new-relic-rpm/ This script is also handy: http://www.pixelbeat.org/scripts/ps_mem.py

: If I blocked a directory, is a 301 error expected? I blocked a directory in my site that is not secret but meant for internal discussions that are not relevant for search engine results. After

: How do sites avoid SEO issues and legalities with subdomain unique ids? I was looking through a few websites recently and noticed a trend I'm not sure I understand. Sites are creating unique

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