: Build My Own Advertising Network I have a few ideas that I think would be pretty game changing for online advertising and I would like to build my own network but I don't know where to start.
I have a few ideas that I think would be pretty game changing for online advertising and I would like to build my own network but I don't know where to start. I know it will take a lot of time for major publishers to get on board but I am more curious about the technical side.
What language/database model and framework are modern ad networks built on? Basically I want to build an advertising network that registers views per page and allows publishers to manage the look of their own ads and let's the users interact with the ads. Is there any good information on doing something like this or any framework you can suggest to build on?
I know this would get complicated pretty fast so if you have suggestions for ad networks that let you customize them heavily I would be glad to hear your suggestions.
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There is no single language or database model that modern ad networks are built on; there are so many of them and they vary greatly.
But you could build your own ad network using an existing ad server, then create your own system if things take off for you. Here are serveral popular ad servers:
OpenX has a paid hosted product, OpenX Enterprise, a free hosted product, OpenX OnRamp, and an open-source self-hosted product called OpenX Source.
Epom is a paid, hosted platform with tools aimed directly at people running ad networks.
Adzerk is a paid, hosted platform with options for networks.
BittAds is a paid, hosted platform with a free account to serve up to 10 million ad impressions per month.
TrafficSpaces is a hosted platform to sell your own ads. It's aimed at publishers, but their large plan lets you build your own ad network.
It would also be worth researching your competitors; check out other popular independent ad networks such as BuySellAds to see how they handle advertisers and publishers.
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