: I work in multinational SEO pretty much every day. I'd advise this structure: Use site.com as the "global" portal. Use subdomains for territories. (i.e. ch.example.com for Switzerland.) Use folders

@Smith883

I work in multinational SEO pretty much every day. I'd advise this structure:


Use site.com as the "global" portal.
Use subdomains for territories. (i.e. ch.example.com for Switzerland.)
Use folders for languages. (i.e. ch.example.com/de/ for German in Switzerland, ch.example.com/fr/ for French in Switzerland.)
Use domains as "vanity" for marketing materials, and 301 those to the correct structure (so you can put example.ch on marketing materials for easier recognition and it will still work.)


Localise using a combination of hreflang sitemaps/meta tags/header responses (Google proprietary stuff), Google WMT localisation and canonical tags as appropriate. Let me know if you need any more details.

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