: Does e-commerce platform matter for branding The place I work is now looking into developing a new e-commerce site on the Magento platform. Magento will fill all of our needs. I was just wondering

@Caterina187

No, e-commerce platform doesn't affect the trust in our brand. I will tell you how ? Customer only love the way website designed. Customer prefer user friendly websites , secure, responsive design, beautiful theme, browser compatible. These are the things customer noticed.

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@Hamm4606531

I Believe trust building and brand management depends on the quality of service you are offering to your clients and in your case, it would be the level of User Experience that you are offering to your prospects. It’s a common fact that nobody cares about the platform on which the website is based on till he or she is getting whatever is needed or expected. Magento anyways is one of the best ecommerce platforms to ever advent the web development world.

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@LarsenBagley505

Do you mean the platform you use when building eCommerce websites for customers? If so yes it matters. If the shopping cart software you use is difficult for them to manage products, variations, and import products they'll only find this out once they begin working with the cart long after your front end design is finished.

Do they get print catalogs as well as CSV's from vendors for their products? Will they have to update hundreds of products and thousands of variations each year when new products come out. How easy can they do this? Either way there's no reason not to go with magento. It's easily customizeable and has plenty of addons ready to go both free and paid. IMO you'd be hurting yourself not using it or knowing how it works at least.

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@Gonzalez347

People who visit your site by and large care not at all what technologies you use to build it. They are blissfully unaware of that, and part of your job is to make sure they remain so.

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@Bryan171

The platform an e-commerce site is built it should not matter to the customer, for the simple reason that if an online store is developed properly, it won't be apparent without doing some digging, exactly which platform is being used.

Any platform that ticks all these boxes is as good as any other as far as the user's judgement is concerned.


Looks professional (custom themes mean ANY platform can look amateur or professional)
Is secure.
Good performance.
Good user experience by default.

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@Jessie594

Don't worry, this does not matter. What is really important for the client is the quality of the website, its design, its functionalities and also very important point secure transactions and data transfer.

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