: Research about best way to present multiple products on one page I am updating a webshop page. This is a fairly simple page that displays all the products that we currently sell. The page

@Turnbaugh106

Just to add this result from the A/B test I have conducted.

It clearly shows with a 3 percentpoint difference that 3 rows works better to get people to return to the page and to give them incentive to order.

That means with a 1000 orders, you get 30 more orders... that's a lot of difference by such a small change.

Click ratio pageviews Unique views Rate of returning visits Click rate on order button
3 rows 166 1224 848 69,28% 19,58 %
4 rows 146 1273 861 67,64% 16,96 %

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@Angela700

An interesting study which there are a number of is ecommerce grid vs list views. One such example is www.getelastic.com/grid-vs-list/

One of the testing ideas covered in the webinar Best Ecommerce Tests —
Case Studies & Practical Advice to Raise Conversions Before the
Holidays is grid view vs. list view in search results.

We know from eye-tracking and search engine behavior studies that,
when presented with a list of search results, people often click the
first result – paying attention to the top 3 or so. Rarely do folks
click to the next page (past the 10th result).


A few other resrouces www.proimpact7.com/ecommerce-blog/search-results-grid-vs-list-view/
This has Google Analytics Funnel data to show conversions uxmovement.com/navigation/increasing-ecommerce-conversion-rates-category-page/

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@Gonzalez347

You could really benefit from doing so A/B testing, using a product like - Optimizley (theres others too) and also using some eye tracking analytics like Crazy Egg.

This way youll be able to draw you own conclusions as minor tweaks can make quite a difference, but there so personal to each site.

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