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Turnbaugh106

: Research about best way to present multiple products on one page I am updating a webshop page. This is a fairly simple page that displays all the products that we currently sell. The page

@Turnbaugh106

Posted in: #Optimization

I am updating a webshop page.

This is a fairly simple page that displays all the products that we currently sell. The page in development is visible here ( www.ortho.nl/wwebshop ).

Now I was curious, and since I can't find anything via google etc..(probaly don't know the right keywords) what the best way is to present multiple products on one page.

Should you use borders? Should you use colours? Which colours? what kind of tweaks will direct the customers attention to the right place?

Does anyone know from experience or via research(and could you point me in the right direction to find that research) what the best way to present products is so conversion/clickthrough is optimised?

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@Turnbaugh106

Just to add this result from the A/B test I have conducted.

It clearly shows with a 3 percentpoint difference that 3 rows works better to get people to return to the page and to give them incentive to order.

That means with a 1000 orders, you get 30 more orders... that's a lot of difference by such a small change.

Click ratio pageviews Unique views Rate of returning visits Click rate on order button
3 rows 166 1224 848 69,28% 19,58 %
4 rows 146 1273 861 67,64% 16,96 %

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@Angela700

An interesting study which there are a number of is ecommerce grid vs list views. One such example is www.getelastic.com/grid-vs-list/

One of the testing ideas covered in the webinar Best Ecommerce Tests —
Case Studies & Practical Advice to Raise Conversions Before the
Holidays is grid view vs. list view in search results.

We know from eye-tracking and search engine behavior studies that,
when presented with a list of search results, people often click the
first result – paying attention to the top 3 or so. Rarely do folks
click to the next page (past the 10th result).


A few other resrouces www.proimpact7.com/ecommerce-blog/search-results-grid-vs-list-view/
This has Google Analytics Funnel data to show conversions uxmovement.com/navigation/increasing-ecommerce-conversion-rates-category-page/

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@Gonzalez347

You could really benefit from doing so A/B testing, using a product like - Optimizley (theres others too) and also using some eye tracking analytics like Crazy Egg.

This way youll be able to draw you own conclusions as minor tweaks can make quite a difference, but there so personal to each site.

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