: How to measure the conversion rate of your Amazon affiliate program? I plan on selling products through the Amazon affiliate program. What I know I can track is: -what products people view on

@Angela700

This is directly from Amazon Associates, the short answer is no you cannot track Amazon sales as conversions in Google Analytics.


The Amazon Associates reports will only reflect clicks that result in
a session being created. This means the customer must click though
your Associates link and the Amazon.com site must load.

Many third party tracking methods will use impression tracking to
count clicks. These reports will provide a higher number of clicks
that would not represent a site visitor going to the Amazon.com site.

Unfortunately, we do not have a way of integrating Amazon Associate
sales into Google's Analytic tracking. However, I did want to thank
you for taking the time to share your thoughts and suggestions with
us. I have passed your feedback and suggestions along to the
appropriate department for consideration.

Please feel free to continue to send us your feedback and suggestions
because this kind of feedback is invaluable to us. It helps us
continue to improve our program.

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