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Sarah324

: Reviewing an advertiser / ads I recently got a direct ad campaign for one of my sites. The advertiser agreed to my price without much bargaining. No contract was signed, but I had specified

@Sarah324

Posted in: #Advertising

I recently got a direct ad campaign for one of my sites. The advertiser agreed to my price without much bargaining. No contract was signed, but I had specified pre payment as part of our agreement. The advertiser is not a major network. Currently they are showing affiliate ads.

Some things about this deal seems fishy to me
- The amount was direct deposited to our account, not transferred from their company account.
- Just below the visible ad, I can see a hidden iframe which contains the flight search widget for a major airline (Could this be cookie stuffing?)
- They are contacting me from a gmail account
- They did not insist for a signed contact

How can I ensure that the advertiser is legitimate and is not using the adslot for illegal purpose?

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@Si4351233

If they direct deposited into your account that's great it's as good as cash once it's completely cleared and available. Is the flight search widget related to the advertisement they are showing? If it's completely different and the size of the iframe is 1x1 pixel they are cookie stuffing and getting 2 for 1 from your site. Meaning their display ad might get clicks, it's certainly getting viewed. Then they are stuffing each of your visitors with another cookie.

Is it bothering you that much to say something? I mean if they paid your in advance and by ACH/direct deposit i'd leave it. If the flight search widget company see's it they'll easily see the affiliate ID. You are the publisher not advertiser so your not in any trouble or risk.

If you don't like them stuffing cookies remove the ads and say it's against your TOS which you should write up now and place a link to in the footer of your site.

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