: See how one goal leads to another (i.e., how often downloading the demo leads to purchasing) I have two goals set up for my site in Google Analytics: one to download the demo of my software,

@Jessie594

Posted in: #Conversions #GoogleAnalytics

I have two goals set up for my site in Google Analytics: one to download the demo of my software, and the other to buy the full version. I'm having trouble getting statistics on how often the download leads to a purchase.

This seems like something the multi-channel funnel is perfect for (as in this question)---I expect that it takes multiple visits for the demo download to convert into an order. However, I can't seem to narrow down the multi-channel funnel data into only those that have one goal followed by another.

If it matters, I'm tracking the ordering action as a page view (i.e., someone views the "Thanks for ordering" page) and the demo download as an action (which fires when someone clicks the "download" button).

EDIT: I have a funnel set up for this (which has the demo download as a required first step, followed by the steps in the multi-page purchasing funnel). However, as far as I can tell, this does not display what I want, since I expect the purchasing step to occur on a separate visit. Am I wrong about that?

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