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Connie744

: Adsense ads are not a good fit for my site I run an academic network for college students to communicate at particular universities and we run Google Adsense. The site pulls in a decent amount

@Connie744

Posted in: #GoogleAdsense #Keywords #Optimization

I run an academic network for college students to communicate at particular universities and we run Google Adsense. The site pulls in a decent amount for a side project but our CTR is horrible <0.2% and our RPM is equally low.

The problem lies in the fact that Google pegs us as an education site (which we are) but shows our users ads for U of Phoenix, Devry U and other for-profit universities. All of our users are students of the more higher-caliber institutions and therefore have no use for these ads. I've known about this problem for some time but I don't know what to do to show more relevant ads instead (i.e. Spring Break, school apparel, poker, sports, etc). What would be the best way to change this?

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@Jessie594

Ryan I don't think you'll find a larger ad network to join. You should filter those ads out in AdSense. More information on filtering ads here support.google.com/adsense/bin/answer.py?hl=en&answer=180609
Also you can choose to display ads which are paying higher than what Google may be showing. So if you have a private advertiser or you are part of another network I believe you can tell Google if their ad's aren't going to pay a certain amount to display ads from your other networks.

You should look into signing up as an affiliate for websites such as snorgtees which does a lot of advertising on college related websites. This is just one example www.snorgtees.com/affiliates there are plenty of other related sites which have affiliate programs. Either their own in house system or they may be part of Google Affiliate Network, CJ.com or others.

You can also sign up with Amazon associates and pick products to display on your site and earn commissions on any sale of any product on Amazon.com once a visitor clicks thru your links.

Keep AdSense, take the time to filter out UoP, Full Sail, Devry and the other big name advertisers. Try affiliate marketing along side AdSense. One last suggestion is if spring break is something you want to monetize on. Check out the affiliate programs from Expedia and other travel websites, you can probably display ads for all inclusive trips to popular destinations like Cabo, Daytona Beach etc.

Section targeting: support.google.com/adsense/bin/answer.py?hl=en&answer=23168&ctx=cb&src=cb&cbid=-qqh7yi9yntbe&cbrank=1

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