: Facebook ad metric vs google analytics metrics My facebook ad metrics shows me a number of clicks in my ad. Also my google analytics is tracking the facebook ad source, but the number of clicks
My facebook ad metrics shows me a number of clicks in my ad. Also my google analytics is tracking the facebook ad source, but the number of clicks in my ad is almost 30% bigger than the number of visits that is being tracked by the google analytics from the facebook campaign source.
What am I missing here?
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Google Analytics doesn't track users that are logged into a Google account (Gmail, Adwords, Analytics etc) so the number you see from GA will almost always be lower than from the referring source itself.
If you're simply looking at the number of clicks from your ad I'd use the Facebook metrics however if you'd like to drill down further on those visitors I'd go with GA!
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