Mobile app version of vmapp.org
Login or Join
Twilah146

: What ways can I modify my large website navigation menu to allow me to Silo properly? I currently have a large site navigation in the header of my site which links 3 levels deep in a large

@Twilah146

Posted in: #Content #Navigation #Seo

I currently have a large site navigation in the header of my site which links 3 levels deep in a large catalog of pages. I am going to be updating my website to silo the content and wish Google to not pass PageRank to most of these links but only to the second tier as these are content hubs and each represents a unique content silo (the top level is more for UI and are too generic to be content hubs).

When I am on one of these pages I wish to only pass PageRank to the sub pages of that tier and not to any of the other top tiers. The site is written on a custom code base so modifying HTML depending on the current page is easily done.

My first thought is to use the "nofollow" attribute on the links I wish Google to ignore (not pass PR) but on several (reputable?) SEO blogs it was suggested this would not work but no reason was given. The only other suggestions given were to use flash or JavaScript to load the menu so Google would not see it at all but this obviously doesn't suit my requirements.

If anyone can tell me if and why "nofollow" wouldn't work that would be appreciated, if it does not work I certainly would like other suggestions.

10.01% popularity Vote Up Vote Down


Login to follow query

More posts by @Twilah146

1 Comments

Sorted by latest first Latest Oldest Best

 

@Nimeshi995

In this day and age you should never use the nofollow attribute on internal links to try and manipulate the flow of PR between pages it will only decrease your rankings because Google will place a hefty penalty on the site. It's worth mentioning that PR doesn't directly increase your search rankings and is one of hundreds of elements that it uses, so even a high PR page can have a penalty and be seen no where in the rankings.

If you do not want certain pages eating the JUICE up then simply don't index them, or if they ain't very good remove them all together from the site.

You are right the deeper the links the less flow of Juice they receive - you can use this to your advantaged by not linking to the deeper pages, for example:

Page B link is on Page A
Page C link is on Page B
Page D link is on Page D

Juice will be eaten up the time to gets to D meaning the more juice is flowed from the Root domain to pages A and B mostly. But realistically all pages can be ranked well if they are good and your visitors want to link to them.

Personally if you have low value pages and you want more value to other pages consider removing those with a Good old 404, or merging 2 pages and making the first page even better.... However in some cases a page might not be very useful to most people and weight little to the search engines - if this is the case then you should use a meta robots on the page such as

<meta name="robots" content="noindex, follow">


This will tell Google and other Bots to not only index the page but pass page rank should anyone decide to link to that non-indexable page. It's worth noting that if you do not index these pages then the chances are they want be factored in when calculating your authority of the content you have, but it will pass juice if passed.

It's also worth mentioning that nofollow was originally designed for the purpose your referring to but many months later Google change their mind as people were abusing, the tag is now designed for external links - so you do not pass juice to them - Do not control your PR flow, its unnatural and very easy to detect. Focus on more constructive SEO like writing more good content ;)

10% popularity Vote Up Vote Down


Back to top | Use Dark Theme