: How to stop local newspaper from thwarting my efforts to promote a new competing site through their paper? In order to raise awareness for my interactive social/classifieds site, which is aimed
In order to raise awareness for my interactive social/classifieds site, which is aimed at a local and specific community, I need to advertise with my direct competitors, the local community paper.
The local paper and its web site is run by a community of volunteers and they don't take kindly to anyone, community or not, competing with their own service.
I feel my site is sorely needed because it is free and interactive but if it is used it will generate income through the usual means of paid advertising. However, I don't think my site threatens the advertising revenue for the paper because plenty of people in the community do not use the internet.
So if I am getting opposition from the local paper to advertise my site, how else can I get word out?
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If the local community paper won't run your ads because they view you as a direct competitor then just move on to alternate forms of advertising such as:
Create a Facebook Page promoting your site and purchase ads targeting your preferred demographic
Post flyers on local bulletin boards (e.g. Markets, Post Office, Community Centers)
Obtain a table or booth at your local Farmer's Market/Craft
Faire/Whatever and demo your app to the userbase directly.
Applying just a small amount of creativity and effort will get around this (very minor) setback in your business plan. Make sure your site has social sharing baked into it so users can help spread the word for you once traffic starts coming in.
And if all of the above fails? Then this statement is demonstrably false:
My site is needed because it is free and interactive
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