: In Google Analytics's social reports, how can I look at the opt_target parameter used by _trackSocial? After implementing social interactions tracking using _trackSocial, how do I look at the opt_target

@Phylliss660

Posted in: #GoogleAnalytics #SocialMedia

After implementing social interactions tracking using _trackSocial, how do I look at the opt_target parameter in my reports? I can only seem to drill down to social source and action. For example, I'm using...

_gaq.push(['_trackSocial', 'Twitter', 'Follow', event.data.screen_name]);


...bound to Twitter's follow event to track when the follow buttons on my site are pressed, using the opt_target parameter (as per the social interactions documentation) to track the username of the Twitter account being followed. However, I don't know where to find that data in my reports, e.g. if I want to see what the most followed account is. If I go to Traffic Sources > Social > Plugins, I can see Twitter, and I can see the Follow events, but I can't drill down any further to see which accounts are followed:



I'm pretty sure I've seen this in a previous version of Google Analytics. Was it removed? How can I access this data?

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