: What to put up during development? "Coming Soon" page is bad for SEO I've purchased a domain. I'm in the process of creating the website for that domain. This may take about a month. In the

@Looi9037786

It all depends. As those above mentioned, if you bought a domain with existing content, you need to simply preserve the existing content until you're ready to go.

If it's a new domain, I recommend 2 things:


Create a landing page to sign up for more info. Give a description of what the site will be, and have a one-step signup form. Also link to...
Your site's blog. If this project is in any way about a product or a service or an app, you'll want to be putting out some content on occasion. So go ahead and install Wordpress at www.mydomain.com/blog, and start blogging on topics that would be relevant to your target audience for the site (once it's finished). Grab an off-the-shelf free Wordpress template for now - you can always redesign later. (And make sure your landing page with the form is linked from every page on the blog.)


If you go this route, not only are you capturing potential future users on the homepage (and giving them some more info that can only help your SEO), but you're also getting a headstart on SEO by creating content that will be of value to you for as long as your site exists.

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@Barnes591

Where do you get the idea that a "Coming Soon" placeholder is bad for SEO? If all the page says is "coming soon" then I would agree with you but there's no reason why your coming soon page can't have:


Descriptive text of what is coming soon and anticipated
services/content
Links to social media accounts and/or Twitter embed
Subscription form to notify users when the site is live or when
development milestones are hit


The only limit here is time, imagination, and willingness to put effort into it. But don't take my word for it - listen to what Cutts has to say about it.

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