: Google Analytics traffic sources shows 538 visits with 0 pages / visit I'm looking at my Google Analytic traffic sources report, along with the 'landing page' secondary dimension. Under the source
I'm looking at my Google Analytic traffic sources report, along with the 'landing page' secondary dimension.
Under the source '(direct)/(none)' there's a landing page called '(not set)' which has 538 visits and 0 pages / visit, and 00:00:00 visit duration. How could this possibly be?
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This is rather common and most times it happens if people are bouncing of your site quickly.
Take a look at your bounce rate and if that's high it means people are quickly leaving your site before Google Analytics updates the time on site meaning they its 0 since they added it as a direct bounce.
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