: How do I set up DFP to show one set of ads for US/UK and AdSense for everywhere else? As a followup to this question, I'm setting up DFP for a blog and need to show one set of creatives

@Megan663

Set up your "Inventory" which is the spaces available on your site where you can show ads. In each "ad unit" under inventory, there is configuration for adsense where you choose the colors and such. If you have no "Orders" that match, adsense ads will show in that inventory.

Setting up inventory and inserting the codes onto your website is all that you really need to do to use DFP. Once this is done, your site will be showing adsense ads through DFP.

To show ads that you negotiate yourself, go to your "Orders", set them up and target the orders the way that you want them. The most important setting is the order "type". If you want the order to always show up if the targeting matches, you need to set the type to "sponsorship". Otherwise the order will compete with adsense on a cpc basis. Full documentation about the types are here: support.google.com/dfp_sb/bin/answer.py?hl=en&answer=79283 Once you order is set up you can enable it to start serving ads.

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