: How are these pre-built search results page made, and are those considered black hat SEO? I'm sure you've spotted search results in google that aren't really pages with content, but pre-built

@Eichhorn148

From a technical standpoint, the sites in question use rewrite rules or another catch-all technique to handle every URL on their site through dynamic scripts. The software that powers their site is then free to show whatever it results it wants, including querying an internal search algorithm.

Google does not want pages of search results indexed in its own results. Google's rationale is that the user is already on a search results page, why should they get another one when they click? Google wants only pages that provide relevant content of their own in the SERPs. As such, Google has defined the practice as black hat and has penalized sites for doing it. Google recommends that any search results pages on your site be noindexed through robots.txt or a meta tag.

Vote Up Vote Down