: Which domain better for language version? My company is based in Russia and it's website is mycompany.ru. Now, we are planning to launch German language version and we have option for two domains:

Posted in: #DomainRegistration #Internationalization #Multilingual #MultipleDomains #Seo

My company is based in Russia and it's website is mycompany.ru.

Now, we are planning to launch German language version and we have option for two domains:

mycompany.de
germankeyword.ru

Which one is better regarding the seo point of view? (we will be optimizing the traffic for germankeyword phrase).

I understand that the best option would be germankeyword.de, but these are already in use.

So, which one would you choose: to have the language in top level domain, or the particular keyword. Will this mismatch affect our Search Engine Rankings?

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@Heady270

Google does not allow you to target a site with a country specific TLD to another country. Matt Cutts recently posted a video about it:

As such, you will have a hard time ranking in Germany with a .ru domain name.

Furthermore, brands are a much more powerful signal about the quality of a site than keywords these days. As such, I would choose a branded domain name over a keyword domain name even on a generic TLD such as .com.

Go with mycompany.de

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: Which domain better for language version? My company is based in Russia and it's website is mycompany.ru. Now, we are planning to launch German language version and we have option for two domains:

More posts by @YK1175434

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