: Returning 404 for expired jobs in my jobs site In my new Job search site how should I handle jobs which are expired? Ideally those should return 410 response when deleted. But I'd like to

@Jennifer507

I think using .htaccess to 301 redirect to a generic related page would work best. Something like, "Thanks for coming by, this job is no longer active. Feel free to look at our other current positions ."

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@Bryan171

Regarding visitors, I think returning custom 404 is better and fun.

Regarding SEO, I think making 301 redirect to the most appropriate page is better to transfer PR from the deleted page.

Choose what you prefer but I advise you to think to your visitors before SEO (even if SEO is important).

Look at what stackexchange do.

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