: Why does Google's search results display my home page instead of my target page? Our ecommerce site www.example.com ranks very high for the search term: "turtle food". The homepage shows up on

@BetL925

Google ranks webpages (and not websites) for a range of keywords. If your home page ranks better than your concerned webpage for turtle food, that is you're more optimized your home page for these keywords.

To optimize example.com/turtle-food/ for these keywords, you can apply a good link from your home page to this internal webpage with turtle food as anchor link. Then, you can optimize this internal webpage (on-page and off-page optimization) for these keywords by getting some good backlinks etc.

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@Nimeshi995

Here's a couple of things to consider:


Did you submit a sitemap that included example.com/turtle-food? If not, you should. If you did, then check for "crawl errors" in Google Webmaster Tools and use the "Fetch as Google" option for that page.
Do you have the same keywords and similar content relating to "turtle food" on both example.com and example.com/turtle-food? If so, they could be competing with each other. Focus your keyword use to the page you want to be returned in your SERP, and make sure there's relevant content there too.
Obtaining more backlinks from authoritative sites might increase your rank for that page, but make sure example.com/turtle-food is indexed (see above).
In the meantime, you can use the high rank of the home page to redirect visitors to example.com/turtle-food using some server-side scripting: Get incoming Search Keywords to your Website/Blog

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