: Delimiter character for page title I have noticed a few oddities recently with the titles of web pages in SERPs. However, it seems there are several main conventions: Contact Page - Joe Schmoe's

@YK1175434

You can use the form you want and if Google wants to rewrite your <title> tag, he will do it. For your information, if your website use a specific brand, Google tends to rewrites <title> tag like this:

Your brand: your webpage description


Here's the information from Google on that:


Brand your titles, but concisely. The title of your site’s home page
is a reasonable place to include some additional information about
your site—for instance, "ExampleSocialSite, a place for people to meet
and mingle." But displaying that text in the title of every single
page on your site hurts readability and will look particularly
repetitive if several pages from your site are returned for the same
query. In this case, consider including just your site name at the
beginning or end of each page title, separated from the rest of the
title with a delimiter such as a hyphen, colon, or pipe, like this:
<title>ExampleSocialSite: Sign up for a new account.</title>


More information on <title> tag on Google support.

Vote Up Vote Down