: Optimize SEO: 2 websites or 1 main website and subdomain? I'm working on a WordPress website of a little company, let say: www.xxx.com. Now they want a different website for their workshops.
I'm working on a WordPress website of a little company, let say: xxx.com.
Now they want a different website for their workshops.
What is the most optimal construction thinking of SEO?
1) xxx.com + xxx-workshops.com
2) xxx.com + xxx.com/workshops
3) xxx.com + workshops.xxx.com
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Subdomains have been created for needs like you have.
If xxx in your domain name is a brand name, it's logical to create shop.xxx.com or workshops.xxx.com.
Using a subdirectory will profit from the existing links and "value" of the xxx.com domain. A new (sub)domain will have a lower ranking in the beginning will need extra work.
As long as the company wants to rank with its page and the workshops are somehow related to the company, you should go for the subdirectory.
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