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Welton855

: Would this type of rich anchor text hurt my SEO? I have a site structure and it kind of looks like this: Home Fruit Flavors Apple Flavors Banana Flavors

@Welton855

Posted in: #Anchor #Links #RichSnippets #Seo #Wordpress

I have a site structure and it kind of looks like this:

Home
Fruit Flavors
Apple Flavors
Banana Flavors
Pear Flavors
Plum Flavors
Grape Flavors
Vegetable Flavors
Cucumber Flavors
Lettuce Flavors
Olive Flavors
Carrot Flavors
Cabbage Flavors


On the pages Fruit Flavors and Vegetable Flavors, I have a list of links leading to all of the flavor pages in that category. For example:

The page Fruit Flavors has links in a list to the following pages: Apple, Banana, Pear, Plum, and Grape Flavors pages.

The page Vegetable Flavors has links in a list to the following pages: Cucumber, Lettuce, Olive, Carrot, and Cabbage Flavors pages.

However, the anchor text in all of the links are what you could consider rich anchor text. For example, if I want to rank for the phrase "Apple Flavors," I link to the page Apple Flavors with the anchor text "Apple Flavors" from the Fruit Flavors page.

This pattern repeats for all of the pages under the Fruit Flavors and Vegetable Flavors category.

Would this be bad for SEO? From what I've read it seems like it is, so what alternatives should I take?

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@Voss4911412

Internal links with exact match keyword anchor text should not hurt your rankings with Google, providing it's within reason (i.e., not hundreds/thousands of links), and not over-optimized.

Since you're only repeating the word "flavors" in conjunction with one type of flavor as a keyword (e.g., "Apple Flavors"), and you're not repeating or stuffing the same keywords in the other links too (e.g., "Apple Flavors are great among all our other Fruit Flavors: Banana Flavors, Pear Flavors, Plum Flavors…"), you should be fine as this can occur naturally in site navigation.

For more on this, see: Matt Cutts - Will multiple internal links with the same anchor text hurt a site's ranking

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