: How to optimize a one language website's SEO for foreign languages? DETAILS I have a website that's content is in English. It is a niche website with a global market. However I would like
DETAILS
I have a website that's content is in English. It is a niche website with a global market. However I would like users to be able to find the website using their own language.
The scenario I envision is that the searcher is looking for the English content, but is searching in their own language. An example could be someone looking for "downloadable English crosswords."
MY IDEAS
Buy ccTLDs and have them permanently redirect to subdirectories on domain.com.
The subdirectories would contain html sitemaps in the target language e.g.-Redirect domain.fr to domain.com/fr
OR
perhaps it would be better to maintain domain.fr as an
independent site in the target language with the html sitemap linking to pages on domain.com ?
QUESTION
Are the above methods good/bad? What are some other ways I can optimize SEO for foreign languages?
More posts by @LarsenBagley505
2 Comments
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Both ways you wrote above are good. The way with subdomains is cheaper and easier, but independent domain is better.
I have used subdomain for english on my website and my friend had used independent domain. It has too small time passed to say about final results, but you can read Google position about that: support.google.com/webmasters/answer/182192?hl=en Also good post here: www.promodo.com/blog/multilingual-seo-how-to-be-liked-by-google
Simply buying country ccTLDs and redirecting them to single website will have no SEO effect. Websites rank well in Google due to content on the site and people linking to the site (amongst other things), if you are redirecting the site, then there is no site and thus no content for Google to see and rank.
You have a couple of options here. Create ccTLDS for each language you want to target and spread your efforts over these separate websites, or stick with your single domain and create sub folders, or sub domains for each specific language.
I think because you want people to find your foreign language content, then easily proceed to your English language pages, the best option here is to have country specific sub folders within a main site. This also means you can concentrate all your SEO efforts on a single site.
Here are some resources you might want to read on Muilti-lingual site best practices.
Googles Guide to Multi-regional and multilingual sites
The Ultimate Guide to Multilingual and Multiregional SEO
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