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Tiffany637

: How to implement hreflang on a single domain? Large amounts of a company's (English) content are duplicated across the following ccTLDs: example.co.uk example.com example.au example.ie example.co.nz

@Tiffany637

Posted in: #CountrySpecific #Hreflang #Internationalization #Language #TopLevelDomains

Large amounts of a company's (English) content are duplicated across the following ccTLDs:


example.co.uk
example.com
example.au
example.ie
example.co.nz


The issue is that, realistically, we can only make changes to the UK site.

Furthermore, the URL structure of the pages on the foreign markets is not always the same, and could change in the future.

For example, /about-us/ could become /about/ without us being notified.



Would there be any SEO benefit to our UK site from implementing the hreflang attribute on our domain alone?

If yes, how can we do it without changing the other international sites?

Perhaps in XML sitemap form? For example, inspired by Google's guide:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:xhtml="http://www.w3.org/1999/xhtml">
<url>
<loc>http://www.example.co.uk/</loc>
<xhtml:link
rel="alternate"
hreflang="en-gb"
href="http://www.example.co.uk/"
/>
</urlset>


It seems like an odd thing to do, and not what hreflang is intended for; but I'd like to confirm.



Note that all other geo-targeting signals are being taken care of.

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@Eichhorn148

The hreflang is bidirectional by nature so each referenced page needs the mark up. I don't know weather implementing on single page would work and I can't imagine it would be how Google would envision it working.

I wasn't so sure about being able to use cross domains in the sitemap, I presumed it was for internal URLs, as per a normal sitemap.xml is (in most cases).

However in this post the author uses cross domains in the sitemap with the desired results:

An International SEO Implementation Tale – Sitemaps: rel=”alternate” hreflang=”x”

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