: Structured data: Google Data Highlighter? We're working on adding structured data for a richer snippet on search engine result pages. There are two type of structured data that I can't figure

@Gloria169

Without seeing the specific code used by Google for the snippet, this appears to be rich snippet markup for Products, as covered here: Google Webmaster Tools - Rich snippets - Products.

Product Offers includes the following properties (among others):


price
currency
quantity (which the top snippet appears to have)


Note that this text appears in light grey, as visible in this video at 0:17 (when price is highlighted).

Other properties includes offerURL - a URL to the product's webpage, which the second snippet may have used. Alternatively, it could have used the url property as described here at schema.org/Product

Note that currently the page for Data Highlighter for Products is not available, however, it should use the same schema.org/Product schema, as similarly indicated under "Event Tags" in Data Highlighter - Events

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