: Should I start with less competitive keywords as a strategy? The keywords I have been using are very competitive and this is resulting in terrible rankings. Would it be an acceptable strategy

The keywords I have been using are very competitive and this is resulting in terrible rankings. Would it be an acceptable strategy to start with some less competitive keywords so that my website gets better ranking, more attention which will support more natural links to it?

Would it then be acceptable to adjust the keywords gradually in the direction of the ultimate keywords and would this be a doable task?

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@Holmes151

Sorry, but I do not 100% agree with that.

I think this mainly depends factors like the competition in your niche, your budget, available resources, quality of your content, backlink opportunities and much more.

For some less competitive niches the best strategy in my opinion is to immediately target the top keywords.

But sure, I agree that for highly competitive niches a good strategy can be to target the the long tail and less competitive keyords.

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@Heady270

Your suggested strategy is a very good one. It is called the "long tail strategy".

If the keywords that you are going after are very competitive and high traffic, there are likely hundreds of related medium traffic keywords and thousands of related tail keywords.

Most websites start out only being able to rank for less competitive keywords and move towards more and more competitive keywords as the site builds reputation.

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: Should I start with less competitive keywords as a strategy? The keywords I have been using are very competitive and this is resulting in terrible rankings. Would it be an acceptable strategy

More posts by @Courtney195

: Need Google to recrawl the pages I've changed the meta description tag in many of my site pages. Should I select Fetch as Google->Fetch->Add to Index->URL and all linked pages in GWT? Will

: Is link relevancy or rank more important? My competitors who PageRank higher than mine have backlinks that come from completely unrelated websites with a a high PageRank themselves. I was under

: Why is my DOCTYPE showing up as red italic in Firefox page source? When viewing my page in Firefox page source, I am getting the first line in red italic: What is causing this and is it

: Redirecting 301 deleted files to a file or a web page? I want to redirect using 301 status some selected "purged" files which could be jpg/pdf/zip etc files to keep backlink juice when linked

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