: Redirecting 301 deleted files to a file or a web page? I want to redirect using 301 status some selected "purged" files which could be jpg/pdf/zip etc files to keep backlink juice when linked

@Sarah324

A 404 page explaining the reason why the image could not be found seems like a good solution. 301 redirecting old images doesn't make sense (imagine someone finding a cached image of your site in Google Images, and when clicking finds that the image is a different one!). So redirecting to the new images for this purpose won't be helpful.

Google, at least, takes this problems into account giving the option to visit the page where the image was found, so if you're already redirecting this page, you're fine with SERPs.

Think about image sites, they rarely redirect images, the don't give a redirection for old images, only an image with an error text.

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