: Is the programmatic addition of keywords and descriptions worthwhile? I see here: http://wiki.asp.net/page.aspx/1648/seo-for-aspnet-web-site/ this code: protected void Page_Init(object sender, EventArgs
I see here: wiki.asp.net/page.aspx/1648/seo-for-aspnet-web-site/
this code:
protected void Page_Init(object sender, EventArgs e)
{
// Add meta description tag
HtmlMeta metaDescription = new HtmlMeta();
metaDescription.Name = "Description";
metaDescription.Content = "All winners of major book, movie, and music awards, namely Pulitzers, National Book Awards, National Outdoors Book Awards, National Book Critics Circle, Hugos, Oscars/Academy Awards, Sundance, Cannes, Golden Globes, Grammies, American Music Awards, Country Music Awards, Indies";
Page.Header.Controls.Add(metaDescription);
// Add meta keywords tag
HtmlMeta metaKeywords = new HtmlMeta();
metaKeywords.Name = "Keywords";
metaKeywords.Content = "Books, Movies, Music, Prizes, Awards, Pulitzer, Pulitzers, National Book Critics Circle, National Book Awards, National Outdoors Book Awards, Hugos, Academy Awards, Oscars, Golden Globe, Cannes, Cannes Film Festival, Sundance, Sundance Film Festival, Grammy, Grammies, American Music Awards, AMA, Country Music Awards, CMA, Indies, Indies Music Awards, Amazon";
Page.Header.Controls.Add(metaKeywords);
}
...but if you already have the description and keywords in your html, like so:
<meta name="keywords" content="Books, Movies, Music, Prizes, Awards, Pulitzer, Pulitzers, National Book Critics Circle, National Book Awards, National Outdoors Book Awards, Hugos, Academy Awards, Oscars, Golden Globe, Cannes, Cannes Film Festival, Sundance, Sundance Film Festival, Grammy, Grammies, American Music Awards, AMA, Country Music Awards, CMA, Indies, Indies Music Awards, Amazon" />
<meta name="description" content="All winners of major book, movie, and music awards, namely Pulitzers, National Book Awards, National Outdoors Book Awards, National Book Critics Circle, Hugos, Oscars/Academy Awards, Sundance, Cannes, Golden Globes, Grammies, American Music Awards, Country Music Awards, Indies" />
...would adding the code be a waste of time? What effect would it have?
More posts by @Welton855
1 Comments
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Meta keywords are not used by Google at all. Bing may use them but they carry almost no weight. At this point, I recommend that websites omit meta keyword entirely. They are not worth the effort.
Meta descriptions should be unique to each page. If you are using a template with some replacement text, then it can be beneficial to generate the meta description programatically:
Read reviews for $product with prices starting from $price from Bob's general web store
Read reviews for the bright sun 300 watt light bulb with prices starting from .79 from Bob's general web store.
However, your meta description looks like it will come out identical across all pages. That is not a good idea. Google will ignore your meta description if it isn't actually descriptive of the specific landing page.
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