: When does Google consider linking as bad-neighborhood / link scheme/ spamming etc.? I cannot understand this concept, please give me some clarity on this. If I link to a site, and it links
I cannot understand this concept, please give me some clarity on this.
If I link to a site, and it links to me, then is it a link scheme ?
I see many seo companies link to their other sites, from their sites, and they rank well.
Is it ok to exchange links between the sites I have built ?
and moreover, is it ok to give a link to my w3c html validation page, since it gives back a 'follow' link to me ? the anchor text is my domain name.
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Its primarily depends on the number of OBL (follow link) from the site you are getting inbound links and anchor text. If you are getting a link back from a site that gives (follow) link back to thousands other sites and has over-optimized anchor text for the links, the chances are that your website will get a negative effect.
For example:
View our rankings of the top SEO companies of 2013
Here 'top SEO companies' is a keyword. If we use it as anchor text for some SEO website, that is over-optimized anchor text. Naked URL, non descriptive anchor text are safe.
Linking other own site is okay, if they have unique C-Block IP Addresses, But don't over do it.
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