: Does Google serve different result according to responsive design? Say a website implements responsive design in order to display a proper user interface according to the screen width of the device
Say a website implements responsive design in order to display a proper user interface according to the screen width of the device (smartphone, tablet, laptop...).
Does Google display different search results according to the device's screen width? In other words, if a website displays a better user interface for smartphone than competition, will it rank better for queries made from smartphone?
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No. Google currently doesn't differentiate sites like that.
You may see indirect effects (smartphone users liking your responsive site and recommending it to others), but we don't use that as a ranking factor. We are starting to use common configuration errors to adjust the rankings in smartphone search results though.
Yes it does. The thing which contributes is the mobile loading speed of your website. A slower website will sure lose its ranks and yes a website which appear to have poor display on mobile will have high bounce rate and thus causes to lose ranks.
It probably will. I made my site responsive (using the same URL's, just different design) and I saw the number of incoming visits from Google on mobile devices rise by about 20%.
Edit: seeing JohnMu's answer, this must have been because of the speed boost the new layout gave the site.
Edit 2: It will be a ranking signal starting April 21st. googlewebmastercentral.blogspot.be/2015/02/finding-more-mobile-friendly-search.html
When you test your server perf in Page Speed Insights, if you're testing a responsive page, the result shows 2 different pages:
for your computer view and
for your mobile view.
So, I guess that it will probably increase your PageRank, like this article says.
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