: Duplicate content for geographic listings? Our company provides listings (in the manner of a directory) for companies by geographic location (country, state, city, etc.). It's a great user experience

@BetL925

To avoid duplicate content, you can apply this architecture of pages for your listings:

example.com/united-states (a page with just the listing of all states of the United States) example.com/united-states/texas (a page with just the listing of cities in Texas) example.com/united-states/texas/dallas (a page with just the listing of companies settled in Dallas) example.com/united-states/texas/dallas/verizon-wireless (a page with the details about Verizon Wireless company)


With this architecture, there is no risk for SEO because you can't have duplicate content between your pages. Moreover, you don't need to implement canonical URLs.

After this, if you want to propose a listing of all companies in Texas, you can provide a search form with state choice as an input.

Otherwise, having just a listing (only links) of states or cities or companies in a page can be a little bit light for content. In these pages, before displaying the listing, you can add some content about the United States or Texas or Dallas.

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@Dunderdale272

As long as the pages have more unique content than duplicated content I don't think it will affect the SEO. Also we are talking about location and as long as the whole location is unique on the site, Google will not see "duplicated" part of the location as Duplicated.

Also if you really want to make sure that Google see the Country and state of your location as part of the location you can use the Google's Rich snippets for Organisations. This way the robot will better understand the content of your pages. You may even be able to gain some extra SEO point by using this.

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