: Is it necessary to link to all landing pages from the homepage? What I am wanting to do is build quite a few landing pages targeting specific keywords from google search. These pages will

@Ann8826881

When I hear the term landing pages I get worried. Often, these are too closely related content wise. If however, they are unique content pages, then I would breath a bit better. Here is why. Google has gotten smarter about landing pages recently. It is possible, that some pages will be too closely related even if they are tuned for specific keywords. If these pages are not linked, or the links are buried, then Google may discount these pages entirely. If they are too closely related, then they could be seen as spam. Landing pages as a concept is a fine line to walk. The old adage is new again. Create content for humans and not machines. If you are creating landing pages, make them stand as valuable content each on their own and not as semi-copies of the same thing. Then make sure you link them like any other content. It is possible to make effective landing pages if you remember that Google begrudgingly accepts them but would rather not. Make landing pages that Google would say ok to.

Best of luck!

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@LarsenBagley505

The internal links does matter.

read support.google.com/webmasters/answer/138752?hl=en

The number of internal links pointing to a page is a signal to search
engines about the relative importance of that page. If an important
page does not appear in this list, or if a less important page has a
relatively large number of internal links, you should consider
reviewing your internal link structure.

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@Megan663

It's a good practice to link pages of your website with each other. But it's not necessary to reference to all pages from the home page.

Besides of that, if you have some pages that are not linked from other pages, then you should include them in the XML sitemap, otherwise search engines won't find them at all.

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