: What is the EU Data Processing Amendment and should I accept it in Google Analytics? The info provided by Google is sparse https://support.google.com/analytics/answer/3379636?hl=en I'm an EU citizen
The info provided by Google is sparse support.google.com/analytics/answer/3379636?hl=en
I'm an EU citizen but am unsure if I should accept it. Currently it shouldn't affect my GA but I am wary of it as I have no idea what the significance of the agreement is.
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Google was forced to show this when the EU regulators got very antsy about data protection and gave them a deadline to sort out how they use customer data and declare that usage.
ZDNet have a summary of the issue here and if you're really keen, you can read the whole ammendment here
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