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Candy875

: What is the EU Data Processing Amendment and should I accept it in Google Analytics? The info provided by Google is sparse https://support.google.com/analytics/answer/3379636?hl=en I'm an EU citizen

@Candy875

Posted in: #GoogleAnalytics #Legal

The info provided by Google is sparse support.google.com/analytics/answer/3379636?hl=en
I'm an EU citizen but am unsure if I should accept it. Currently it shouldn't affect my GA but I am wary of it as I have no idea what the significance of the agreement is.

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@Vandalay111

Google was forced to show this when the EU regulators got very antsy about data protection and gave them a deadline to sort out how they use customer data and declare that usage.

ZDNet have a summary of the issue here and if you're really keen, you can read the whole ammendment here

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