: Region specific language in Google Search results? I have a dynamic English language site. If a user views the site in the US (with a US IP address) some of the site's language is altered

I have a dynamic English language site. If a user views the site in the US (with a US IP address) some of the site's language is altered so that it make more sense to a US audience. Anywhere else, Australia, United Kingdom, etc. the site displays its default language.

When I Google Search my site from the UK the language from the US site appears in the snippet of information. I'm guessing it's because Google is crawling my site from within the US so it's only seeing the US language version.

Can I instruct the Google indexer on which site is the US version and which is the non-US version and have it display the correct language in its search results?

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@Becky754

If you're using a server-side language like PHP to alter the content of the same URL served to users and bots based their IP address (i.e., geotargeting via IP delivery), search engines will index the content that is displayed to them based on where their bots crawl from. In the case of Google, its Googlebot mainly crawls from the U.S.

In order to accomplish separate indexing for each country/region, you would need to structure the site with country specific URLs, as covered here. Examples include:

au.example.com | example.com/au (Australia)
uk.example.com | example.com/uk (United Kingdom)
us.example.com | example.com/us (United States)

As long as you continue to use IP delivery to serve the same URL with dynamic content, instead of URLs like above, search engines will continue to display whatever content they're served based on where they crawl from (most likely the U.S.).

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@Debbie626

Yes you can point Google to the correct version with the rel="alternate" hreflang="x" annotation in your HTML <head>

Google answers your question here: support.google.com/webmasters/answer/189077?hl=en&ref_topic=2370587
More info on optimizing multi-regional and multilingual sites here: support.google.com/webmasters/answer/182192?hl=en&ref_topic=2370587
Even if you do all this correctly, Google might not live up to your expectations every time. ;)

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: Region specific language in Google Search results? I have a dynamic English language site. If a user views the site in the US (with a US IP address) some of the site's language is altered

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