: Is there a risk that custom URLs for Facebook and Google+ will compete with your own site? Is there any downside to registering a Facebook page custom URL or Google Plus custom URL? My primary

@Nimeshi995

Is there any downside to registering a Facebook page custom URL or
Google Plus custom URL?


No, this will help users more readily identify links and increase their likelihood of clicking on them.


Is there a risk of these social media custom URLs competing with my
own domain's website and cannibalizing my own traffic?


Not likely, the domain would still be facebook.com or plus.google.com so content would be indexed under those sites, not example.com. This is not any different than having a user string instead of a custom URL, and that's not an issue with those either. Unless you have a large amount of duplicate content on both these social sites and your site, there wouldn't be any cause for concern.


Or do the benefits outweigh the risks?


There really aren't any risks, it's just a different URL structure that's more easily recognized and remembered by users.

If you want your own site to rank higher than your social media pages (custom URL or not), then you'll need to provide more relevant content and external links to it (including links from these social sites, which are signals to search engines).

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