: Google Structured Data Testing Tool - organization error seems to contradict their guidlines Google Structured Data Testing Tool is giving this error: Error: This information will not appear
Google Structured Data Testing Tool is giving this error:
Error: This information will not appear as a rich snippet in search
results, because it seems to describe an organization. Google does not
currently display organization information in rich snippets
Yet the warning links to this page: Rich snippets - Organizations where it says:
Organization information (for example, details about a business such
as a restaurant or attraction) that is marked up in the body of a web
page can help Google understand location information in reviews or
events. It can also be displayed on a Place Page—a web page that
organizes all relevant information about a place
So in the error message Google is saying they don't support Organizations, but then on the help page they seem to be saying they do support it?
Am I missing something here?
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Max, Google does support structured data for Organization markups, but they don't support rich snippets for the type. If you change schema.org/Organization to schema.org/LocalBusiness in your markup, you'll see the testing tool results change and the rich snippets displaying. So the error message you're seeing is in regards to rich snippets, not the structured data itself.
It is rather unusual, because Google does display rich snippets for extensions of schema.org/Organization, such as LocalBusiness, Restaurant, etc. They just don't support rich snippets for the Organization type. Strange, but it is what it is.
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