: Will wrong or incomplete Microdata harm my SEO? What if I am missing parts of my Microdata? I will use a blog article for example. The recommended markup is: <div itemscope itemtype="http://schema.org/Article">
What if I am missing parts of my Microdata?
I will use a blog article for example. The recommended markup is:
<div itemscope itemtype="http://schema.org/Article">
<span itemprop="name">How to Tie a Reef Knot</span>
by <span itemprop="author">John Doe</span>
This article has been tweeted 1203 times and contains 78 user comments.
<meta itemprop="interactionCount" content="UserTweets:1203"/>
<meta itemprop="interactionCount" content="UserComments:78"/>
</div>
Now let’s say that I quickly want to switch this article to be a recipe, but I don’t add additional tags (like here prntscr.com/38fwyk) and only change the itemtype:
<div itemscope itemtype="http://schema.org/Recipe">
<span itemprop="name">Burgers</span>
by <span itemprop="author">John Doe</span>
This article has been tweeted 1203 times and contains 78 user comments.
<meta itemprop="interactionCount" content="UserTweets:1203"/>
<meta itemprop="interactionCount" content="UserComments:78"/>
</div>
Would this actually harm my SEO?
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Well, if all you did was change the schema type, the markup would most likely be incomplete, so it would not benefit you much at all. The other issue is if the itemtype is incorrect and/or inappropriate, Google might view the markup as being somewhat deceitful and may disable all rich snippets for the site.
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