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Candy875

: Language for a Belgium website In Belgium, citizens speak different languages. Most people speak Dutch, some French and the minority speaks German. Also combinations of those language occur. I

@Candy875

Posted in: #Language

In Belgium, citizens speak different languages. Most people speak Dutch, some French and the minority speaks German. Also combinations of those language occur.

I want to expand a web shop to Belgium.

My question: Which language can I use to reach most 'modern' Belgiums?

By 'modern' people I mean people well familiar with (shopping on) the internet.

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@Rivera981

The proportion of people who use the internet in Belgium doesn't differ to the speaking distribution percentages of the population, being:


Dutch (1st: ~56%, 2nd: 15%)
French (1st: ~38%, 2nd: ~48%)
German (1st: ~1%, 2nd: 27%)


[Source: en.wikipedia.org/wiki/Languages_of_Belgium]

Therefore you will need to ensure that your web shop is available in both Dutch and French to reach the majority, otherwise you risk alienating almost half of them in any given situation.

It's always good to look to the large players to see what their approach is - e.g. www.ebay.be/

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