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Kristi927

: What is this style of text-as-image called? I'm seeing a trend (especially on pinterest) of these posters where the image and subject is the text. THe text itself isn't really that important

@Kristi927

Posted in: #Terminology #Typography

I'm seeing a trend (especially on pinterest) of these posters where the image and subject is the text. THe text itself isn't really that important either, it's mainly the typefaces used and composition.

Does this style have a name to it? Is it just called text-as-image?

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@Shelley591

These aren't anything specific other than nostalgic/retro.

The first one is emulating newsprint using a course line screen. It appears to be using wood type-style typefaces as well (an odd mix of styles, actually).

The second one is just a classy type lock-up with lots of borders and embellishments.

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@Debbie163

I'd generally call this kind of graphics typographic artwork or, from the times when these advertising graphics and commercial signage were drawn by hand, lettering artwork. This is especially true for the second example (blue). The first one maybe not so much.

See also: letter art.

There is also a different genre of graphics called 'typographic art'.

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@Voss6371140

Both of those would be retro styles. The first one is also (and mostly) grunge

This is how I have tagged them and mostly how I have seem them tagged by others

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