: How to tell Google my content will expire after a certain period? Right now I'm facing issues with 404 (Not Found) errors, because my content will deleted automatically after two months. I cannot
Right now I'm facing issues with 404 (Not Found) errors, because my content will deleted automatically after two months. I cannot change this behavior, because it is a real estate web site and once it is rented or sold it needs to be deleted and also so many factors behind this.
So I want to tell search engines about the availability of my contents and don't return a 404 error.
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There is a meta tag called unavailable_after, which will allow you to tell Google that a page should expire from the search results at a specific date and time.
e.g:
<META NAME="GOOGLEBOT" CONTENT="unavailable_after: 25-Aug-2007 15:00:00 EST">
The tag should be added within the section of the pages source code.
This information is treated as a removal request: it will take about a day after the removal date passes for the page to disappear from the search results. Google currently only support unavailable_after for web search results.
You can see a recent video where Google's head of webspam, Matt Cutts, suggests using this on ecommerce sites that have many pages that will often only last a few days.
(Skip to 2.20 for this advice)
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