Your main starting point should be the same as any other SEO.

Good quality, unique product descriptions and meta descriptions.
Good URL and code structure
Product reviews to generate unique and fresh content
Sitemaps that are included in Google Webmaster Tools
Marking pages up with schema.org microdata to increase click throughs

I really could keep going, but that gives you a solid starting point.

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: How to do SEO for eCommerce website? What are the steps required to generate traffic for eCommerce sites like online shopping sites?

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