: What is the difference between google tag manager and google analytics? I am reading about web analytic and came across GTM and GA. It seems that GA is a service provided by google which generates

@Shanna517

Google Analytics shows how users are interacting with your website or app.
Google Tag Manager is a tag management service (TMS) used to simplify tag integration, including tags like Google Analytics pageviews or event tracking.

Generally, GTM is an optional layer used by large websites. One of the main benefits of GTM is automated link tracking. However, it can be quite challenging to learn, so you're better off learning Google Analytics first.

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@Cugini213

Google Tag Manager is mainly for non-developers who aren't comfortable with adding code to their sites. With it you can add one chunk of code to your website, and then manage the various different "tags" that are added through the Google Tag Manager interface, one of which you can add being Google Analytics.

From my limited experience, Google Tag Manager is only really helpful for adding tags related to Google products, so any time you're working outside of the Google ecosystem, you'll end up having to add tags the "old fashioned way" anyway.

As a developer, I've seen very little of use from Google Tag Manager, but non-developers may feel differently.

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