: Using for introductory paragraph to a post - a bad idea? I have a news website and on most posts the first paragraph is in bold. Currently the authors are just using to bold

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I have a news website and on most posts the first paragraph is in bold. Currently the authors are just using to bold the paragraph, would it be better from an SEO point of view to rather use a paragraph class that is styled with p.bold {font-weight:bold;} .

Does on the first paragraph send the wrong message to search engines? The text is important but the main reason it is in bold is because it is the opening paragraph. I realise is used to emphasise certain words on a page

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@Welton855

There does not seem to be any evidence on search engines caring about strong markup at all. And they care even less about classes font-weight settings.

But in principle, it is possible that some search engines treat strong content as more important than normal text, i.e. give it greater relative weight inside a page. But it’s difficult to say what they could do with that information.

So it most probably doesn’t matter to SEO. On general grounds, it is better to use just styling when no particular importance is intended. Usually bolding an entire paragraph is not a good idea. Increased font size or special background color (with CSS) might work better.

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: Using for introductory paragraph to a post - a bad idea? I have a news website and on most posts the first paragraph is in bold. Currently the authors are just using <strong> to bold

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