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Tiffany637

: View the campaign terms for only a specific medium In Google Analytics I'm using the utm_term parameter for links in my email campaigns. I'd like to filter out the parameter from my master

@Tiffany637

Posted in: #Campaigns #GoogleAnalytics #Marketing #SearchTerms

I'm using the utm_term parameter for links in my email campaigns. I'd like to filter out the parameter from my master profiles. That is, removing utm_term=keyword for visits with utm_medium=email, so the organic keyword results are not skewed, while having a view which includes the term for further analysis.

What are the correct order and filters to accomplish this?

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@Cooney921

I agree with Anagio here. It is a matter of a best practice.

The campaign name should be "Adwords Content Network", and the Source should have {placement}. You can also append "adwords content network: {placement}" if you want this field clearer in your reports.

If your campaigns are time-based then make the campaign name "Adwords content network July 2014".

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